Personal branding

In 2024, I was approached by Victoria Mellor, a former CMO with whom I had the pleasure of working, to help her craft an ownable narrative and visual identity in the crowded space of Executive Coaching. Working with longtime design partner Laura Kuglitsch, we created an authentic professional brand for Victoria to leverage and grow into. Using the methods and frameworks of corporate positioning, Victoria now has a strong and unique voice in the market. As a result of this work, I have received more inquiries and am now working on my third personal brand project—an unexpected branch of work that I am embracing and enjoying tremendously.