All employees are stakeholders in your brand, so it’s essential to educate them about its value.
Helping teams amplify brand expression
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Brand Expression
Time and money are spent on building brand elements from purpose to identity and platforms, yet few know how to use all these critically important assets. I created a simple model so marketers, designers, and, well, everyone can ensure their brand is more authentic and consistent.
Bring me in to bring it to life.
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Brand Value
The debate that never ends: What is a brand and what is brand value? This is my take on it. Simplicity is key for anyone to understand, respect, and apply your brand. Here is a straightforward way for anyone to understand what a brand consists of and what ultimately matters.
Bring me in to bring it to life.
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The A-E
My tagline and value is "advancing brand expression." I believe that if brands don’t understand and treat their brand like a living, breathing, ever-evolving entity, it will be forgotten and replaced by companies that get it. This is my A-E model of advancing brand expression.
Bring me in to bring it to life.
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Storytelling
We all tell stories; anyone can tell a story. I'm here to help you craft brand stories that are considered, authentic, and impactful. I believe you should have the tools and skills to write your own narratives. This simple illustration will keep your work concise and in a consistent voice.
Bring me in to help bring it to life.
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Creative Culture
Corporate cultures omit this critical pillar: creative culture. The reason I care so much about building inclusive, open, fair, and expressive environments where ideas can flourish is that human capital and ideas—‘new with value’—are your greatest unfair advantage.
Bring me in to bring it to life.
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ESME Perfromance model
After many years of directing executives on-screen performance, it became apparent I was developing a simple methodology for effective performance. ESME is an acronym for Emotion, Speech, Movement, and Experience, my short talks and workshops will help your employees shine on camera.
Bring me in to bring it to life.