LSEG rebrand

I never thought I would be a key contributor to rebranding a global billion-dollar company ever again, then straight off the back of Refinitiv, came six more. The London Stock Exchange Group is a critically important and much treasured group of companies that operate in over 200 countries. Transforming this group from a collection of brands to a branded house was a mammoth undertaking spanning several years, the goal for my team (and adjacent teams): A connected ecosystem of visually-related but distinct brand identities. Honestly I was not sure it could be done, same fonts, same colour palette, same crest and hero typeface, turned out with extraordinary design talent and external partners, Inderbrand it can be done, and we won an award for it.

I never took my new role in this company as Creative Strategist for granted for a single moment knowing the direction I gave and the decisions I made would have a significant impact on employees, customers and LSEG’s brand value.

*Some of the images below are dev work and for illustration purposes only and not published content.