CDP positioning and rebrand

At the end of 2023, Vivace (a B2B creative studio) brought me in for a dream assignment with CDP, to reposition and rebrand this 25-year-old global non-profit and make it stand out once again. My job was to lead Vivace and CDP through this exercise where we left no stone unturned; yet, as their CMO Shannon Joly commented, “the soul of CDP is still intact.” Areas covered included: founder story, positioning, purpose, mission, vision, brand platform, values, personality, messaging framework, tone of voice, new owned phrases, visual identity, sonic brand, new brand film, and accessibility and inclusion assessment.

2024 was the year where I cemented my brand strategy and creative direction expertise as a consultant with this project and others.

*Some of the images below are for illustration purposes only and not published content.