Refinitiv global brand campaign

This campaign was the first step in making this new fintech brand recognized the world over. Working with our partner TBWA/London, I helped direct the visuals (both static and motion) on the back of shaping this new identity with Interbrand and co-wrote headlines. Although we had built a very comprehensive brand guide for Refinitiv, what came out of this campaign led to quick iterations of our visual language, which taught me very quickly that brands are living, breathing entities, and as a brand and creative lead, you must be open and flexible enough to adopt what is working to stay current.

*Some of the images below are for illustration purposes only and not published content.